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<p>Seasonality affects CPM and search intent. Operators plan holiday, back-to-school, and tax-season videos months ahead.</p>
<h2>Calendar</h2>
<p>Mark industry peaks for your niche. Finance in January, crafts in November, fitness in New Year.</p>
<h2>Lead time</h2>
<p>Publish seasonal videos 4–6 weeks before the peak so indexing catches search volume.</p>
<h2>Evergreen mix</h2>
<p>70% evergreen, 30% seasonal keeps revenue stable year-round.</p>