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<p>Rates combine reach, niche, and deliverables. Underpricing trains brands to expect cheap integrations.</p>
<h2>Baseline formula</h2>
<p>Many use CPM-style math on guaranteed views plus production cost. Adjust up for finance/B2B niches.</p>
<h2>Packages</h2>
<p>Dedicated video, 60s integration, Shorts bundle, usage rights limited to 12 months unless paid extra.</p>
<h2>Raise annually</h2>
<p>Increase 15–25% when median views grow or you add case studies.</p>