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<p>Tool sprawl kills margin. Audit subscriptions quarterly: thumbnail apps, SEO tools, music, project management, link-in-bio.</p>
<h2>Keep if</h2>
<p>Used weekly and replaces measurable hours or increases CTR/retention with data.</p>
<h2>Cut if</h2>
<p>Duplicate features (three editing apps) or unused since last billing cycle.</p>
<h2>Trial discipline</h2>
<p>One new tool at a time for 30 days with a written success criterion.</p>