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<p>Channels are small businesses. Track spend against outcomes or you will not know if a tool or editor pays off.</p>
<h2>Categories</h2>
<p>Software, gear depreciation, contractors, music licenses, ads (if any), travel for shoots.</p>
<h2>Revenue side</h2>
<p>AdSense, sponsors, affiliates, products—monthly totals.</p>
<h2>Decision rule</h2>
<p>Any expense over 5% of monthly revenue should have a KPI: hours saved, views gained, or conversion lift.</p>