12 lines
1.0 KiB
HTML
12 lines
1.0 KiB
HTML
<p>Viewer count is the loudest metric and often the least actionable. Engagement is whether people talk, gift, follow, and stay after a topic change.</p>
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<h2>Chat rate</h2>
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<p>Messages per minute versus your baseline tells you if the room is awake. A high viewer count with dead chat is a lurking crowd, not a conversation.</p>
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<h2>Gift participation</h2>
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<p>Count unique gifters, not only diamond totals. One whale and a silent room is a different show from fifty small gifts.</p>
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<h2>Follow conversion</h2>
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<p>Follows clustered after a specific ask are evidence. Follows smeared across the whole session are harder to learn from. Align the ask with a timestamp in the archive.</p>
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<h2>Stay-through</h2>
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<p>If you can sample unique viewers over time, look at how many remain 10 minutes after a spike. Raids that bounce teach you not to change the content to chase them.</p>
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<h2>Pick two</h2>
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<p>Report two engagement metrics besides viewers. More than that and clients hear noise. Operators cannot optimize seven numbers at once.</p>
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