Niche validation prevents six months of videos nobody searches for. Research before you buy a second camera.

Search demand

Use YouTube search suggestions and tools like Google Trends. Look for questions with recent uploads under 100k subs ranking on page one.

Supply gap

Watch top results: are they outdated, too long, or missing steps? Your angle is clearer structure, updated tools, or a specific audience (beginners, small business).

Sustainability test

List 30 video ideas before filming. If you stall at eight, the niche may be too narrow or boring to you.