Your first format should be easy to repeat and easy to search. Formats beat genres: '5-minute tool tutorials' beats 'tech channel' for operational clarity.
Screen capture tutorials, listicles with voiceover, desk explainers with slides, or reaction-free how-to demos.
Daily vlogs, cinematic travel, or heavily scripted sketches requiring actors and locations.
Evaluate retention after ten uploads of the same format. Switching formats every video hides what actually works.