Professional outreach increases sponsor close rates. Templates save time without sounding robotic.

Inbound reply

Thank them, ask campaign goals, timeline, deliverables, exclusivity, and budget range before agreeing.

Media kit

Attach median views (30 days), audience geography, past brand examples, and rates for integrated vs dedicated.

Contract points

Usage rights, edit approval rounds, payment terms (50% upfront common), FTC/ASA disclosure requirements.