Rates combine reach, niche, and deliverables. Underpricing trains brands to expect cheap integrations.

Baseline formula

Many use CPM-style math on guaranteed views plus production cost. Adjust up for finance/B2B niches.

Packages

Dedicated video, 60s integration, Shorts bundle, usage rights limited to 12 months unless paid extra.

Raise annually

Increase 15–25% when median views grow or you add case studies.